The World Champion Tapa
Milano · Melbourne · World
Chef.
Creator.
Restaurateur.
Founder of Al Dente Enoteca, World Tapas Champion, and one of Australia's most-watched food creators, with over 200 million social views and a growing global audience.
As Seen In
More than a chef.
A culinary storyteller.
Born in Milano/Brianza, Andrea trained in Michelin-starred kitchens before building one of Melbourne's most beloved Italian restaurants from scratch, starting as a lockdown pasta delivery concept and growing into a celebrated dining destination.
His natural charisma, Italian authenticity, and relentless creativity translate powerfully on camera, producing content that goes viral organically, attracts premium brand partners, and builds genuine community.
- •World Tapas Champion, €10,000 prize, Spain
- •Founder & Executive Chef, Al Dente Enoteca
- •Melbourne's Top 50 Restaurants · Australia's Top 25 Italian
- •Michelin-starred training, Milano/Brianza
- •Official Ambassador, Prosciutto di Carpegna
- •Featured in The Age Good Food Guide, Broadsheet, Gourmet Traveller
- •Celebrity guests: Nigella Lawson, Carrie Bickmore, Tommy Little
Audience & Reach
16M+ monthly views.
Real, organic reach.
Andrea's ecosystem reaches millions of new people every month, not through paid ads, but through content so compelling people share it themselves.
All video content curated by TAIGEMEDIA. If you want to go from invisible to unmissable, click here.
1.0M
16M+
Monthly Views (combined)
200M+
Total Social Views (all time)
54.6M
Single Viral Reel
908K
Interactions (top reel)
Instagram, Al Dente Enoteca
5.4M
last 30 days
3.4M accounts reached
98.2% non-follower views, pure discovery
57K followers
TikTok, Chef Andrea
6.2M
last 28 days
5.1M new viewers
Largest discovery channel in the ecosystem
40.6K followers
Instagram, Chef Andrea
4.4M
last 30 days
99.7% non-follower views
Dominant organic discovery engine
20.5K followers
Facebook, Al Dente
4.1M
last 90 days
2.2M unique viewers
Strong US & Philippines reach
5.4K followers
Top Performing Content
"When the tiramisu portion is not big enough"
54.6M
views
908K
interactions
9 years of watch time accumulated
"Why restaurants lose money on tiramisu"
35.4M
views
997K
interactions
815K likes · 160K shares · 20K saves
"How many dry pasta shapes in 40 seconds?"
15.9M
views
874K
interactions
7 years watch time · Andrea recognised in public
Primary Audience
25–44 year olds across Australia, US, Italy, UK. Strong male skew (53–66%), ideal for premium food, lifestyle, and kitchen brands.
Melbourne Core
28.5% of Al Dente Enoteca views come from Melbourne. Local impact for in-market activation and restaurant-tied partnerships.
Global Discovery
97–99% of views come from people who don't follow Andrea, pure new audience reach every single post.
Past & Current Work
Brands that trust
the craft.
Each collaboration is built around Andrea's genuine story and voice. When a brand fits naturally, audiences respond, and the numbers prove it.
Official Ambassador
Prosciutto di Carpegna
Australia's sole representative for this protected DOP product. In-person culinary events, industry tastings, podcasts, YouTube storytelling, and trade activations. Visited production in Italy.
Strict exclusivity, cured ham category.
Brand Partnership
Stockyard Beef
Campaign for premium Australian Wagyu across Andrea Vignali Chef and Al Dente Enoteca channels.
455K views · 2,100+ likes across 3 posts
Paid Partnership
BURD Eggs
Ongoing collaboration promoting ethical egg production through recipe videos and educational content.
2.2M views · 52K interactions on hero video
Year-long Ambassador
Aussie Chef Clothing
Monthly retainer, 4 sponsored videos, stories, events, and ongoing brand visibility in all video content.
2.57M views on single ambassador reel
Brand Content
Parmigiano Reggiano
"Can you hear the difference between Parmigiano ages?", educational storytelling leveraging Andrea's Italian credibility.
6.28M views · 31K interactions
Campaign Activation
Bravo Apples
Lifestyle ingredient storytelling through Al Dente Enoteca and Andrea's personal channel.
Campaign with Fresh Activations
Open for Partnership
Available categories
for collaboration
Andrea works selectively to protect his image and his audience's trust. These categories have no current exclusivity and are open to the right brand partners.
- Cookware, knives & kitchen tools
- Chef clothing & hospitality apparel
- Smart devices & creator equipment
- Lifestyle brands & technology
- Premium food & beverage
- Educational & culinary media
How We Work Together
Partnership
formats
01
Single Video Campaign
One dedicated short-form video featuring your product, integrated naturally into Andrea's signature cooking storytelling. Distributed across Instagram and/or TikTok.
Ideal for: Product launches, seasonal campaigns
02
Multi-Video Campaign
A series of 3–6 videos built around a cohesive brand narrative. Stronger recall, deeper storytelling, higher cumulative reach.
Ideal for: Brand building, awareness campaigns
03
Brand Ambassador
Long-term exclusive or semi-exclusive deal with monthly content, event appearances, recipe development, and deep brand integration. Like Prosciutto di Carpegna or Aussie Chef Clothing.
Ideal for: Brands seeking sustained visibility
04
Event & In-Person Activation
Andrea hosts, cooks at, or appears at your event, bringing his audience, charisma, and culinary authority in person. Works alongside or independently of social content.
Ideal for: Trade events, product tastings, dining experiences
05
Restaurant Collaboration
Feature your product as part of Al Dente Enoteca's menu or experience. Real restaurant credibility with a highly engaged local Melbourne audience.
Ideal for: Ingredient brands, food producers, wine & beverage
06
YouTube Long-Format
Deep storytelling series in development, ideal for brands who want to be part of documentary-style content about Italian cooking, sourcing, and culinary culture.
Ideal for: Heritage brands, ingredient producers
Pricing and structure are discussed individually based on the collaboration type, format, and strategic alignment. Every deal is built to be fair for both sides.
For Brands & Journalists
Download the
Media Kit
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Your details
Chef Profile
2026 chef profile, bio, achievements, brand partnerships & high-profile connections.
Social Media Analytics
Full platform analytics, 16M+ monthly views, audience breakdowns, viral content case studies.
Your details are used only to send you relevant follow-up from Andrea's team.
Get In Touch
Let's build
something great.
Let's build something great. If you're a brand that values authenticity, craftsmanship, and real audience connection... Andrea wants to hear from you. Andrea also offers private culinary experiences, from bespoke dinners and in-home cooking to curated events and tailored collaborations.
Carlton, Melbourne
AL
DENTE
ENOTECA
A Carlton restaurant serving Melbourne's food enthusiasts with modern Italian dining, born from a lockdown pasta delivery, now one of Australia's most celebrated Italian restaurants.
